Swatch has announced a new collection with the Guggenheim museums in New York and Venice. The Swatch x Guggenheim Collection includes four watch designs inspired by works by Edgar Degas, Claude Monet, Paul Klee, and Jackson Pollock. The collection launched globally in stores and online on January 15, 2026.
The collection marks the first time these artists’ works have been featured in the Swatch Art Journey, which began in 2023. The initiative, which partners with museums and galleries around the world, is designed to bring fine art into everyday life through accessible, wearable formats. Previous partners have included the Tate and the Museum of Modern Art. This new release continues Swatch’s long-standing relationship with the Guggenheim Foundation, which dates back to the early 1990s.
Each timepiece in the series references a specific painting in the Guggenheim’s collections. For example, one watch is based on Dancers in Green and Yellow (1903) by Degas, held at the Guggenheim New York. The watch face zooms in on the feet of a ballerina, while the strap reflects the vibrant palette and compositional cropping typical of Degas’s ballet scenes. Another features Monet’s The Palazzo Ducale, Seen from San Giorgio Maggiore (1908), also from the New York museum. In addition to its impressionist imagery, the watch includes a dial that glows orange under UV light.
The only piece in the collection inspired by the Peggy Guggenheim Collection in Venice is based on Pollock’s Alchemy (1947). The design replicates the Abstract Expressionist’s poured-paint technique on both the strap and the face.
All four watches include a double-length second hand, a nod to the transatlantic partnership between the New York and Venice institutions. Swatch and the Guggenheim say the collaboration supports ongoing conservation efforts at both museums and reflects their shared goal of expanding access to modern and contemporary art.
from Artsy News https://ift.tt/cGQXIws
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