The backdrop for Louis Vuitton’s Women's Cruise 2027 campaign is a Gilded Age icon. The campaign was shot inside The Frick Collection in New York. Photographed by Ethan James Green, the campaign stars house ambassadors, actor Chase Infiniti and figure skater Alysa Liu alongside actors Giulia Maenza and Amiah Miller. The models are pictured throughout the Frick's historic galleries, libraries, and salons, posing and even lounging in front of masterpieces of the museum’s collection. Works by James Abbott McNeil Whistler and Jacques-Louis David were among those spotted in the campaign imagery.
“The Cruise collections have always been about movement, emotion, and the encounter between silhouettes and place,” said Nicolas Ghesquière, artistic director of Louis Vuitton's women's collections. “For the Cruise 2027 campaign, I wanted to extend that dialogue through a tale of two cities—between Paris and New York, expressing legacy and modernity. The campaign reflects the layered identities, contradictions, and cultural energy at the heart of the collection, where each look becomes part of a conversation between history, colorful expression, and imagination.”
The campaign sets sharply tailored, modern silhouettes against the Frick's Gilded Age interiors and plays off the museum's gilded frames and wood-paneled rooms. In one shot, Liu is shown wearing a textured leather wrap jacket with Art Deco detailing. Infiniti appears in metallic Licorice Sneaker boots and a floral, balloon-sleeved dress in another. Accessories punctuating the looks include the new Highline bag, a colorful soft Speedy 30, the Multipass in beige, and the house's Side Trunk handbag.
The campaign shoot is the latest in an ongoing three-year partnership between the Frick and Louis Vuitton. This past May, the museum hosted its Cruise 2027 runway show, which paid tribute to the artist Keith Haring.
The Louis Vuitton Cruise 2027 campaign launched on November 5th and will roll out across Louis Vuitton's digital channels on November 13th, the same day the collection becomes available in Louis Vuitton stores and on louisvuitton.com.
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